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04 August 2026
Advertisement feature · Hydora
The 150ml hydration smoothie your inappetent patients actually finish
Hydora is a veterinary-formulated, 92% moisture smoothie built for the moments a water bowl fails: post-operative inappetence, senior renal support, and increased-water-intake plans owners abandon by week two.
View Clinical Specs
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DEFRA Approved
Est. no. GB286/E0038 registered production facility
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100% natural ingredients
Human-grade real meat, fruit & added vitamins
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Veterinary formulated
Developed by UK vets for optimal pet hydration
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Made in the UK
Proudly produced & packaged in Shropshire, UK
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Why hydration is a clinical conversation
Most dogs drink enough. The ones in your consult room don’t.
Hydration that happens
A palatable 92% moisture serving turns a clinical instruction into something the patient chooses to finish.
Digestive balance
Prebiotic chicory root and a grain-free base support stool quality through dietary transitions and recovery.
Measurable compliance
Pre-measured pouches let owners and nursing teams record intake accurately against maintenance requirements.
92%Moisture per serving
48 kcalPer 150ml pouch
320mgEPA & DHA combined
1,400+UK practices stocking
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Ingredient deep-dive
Three actives, each with a clinical reason to be there
Nothing is included for the label. Select an ingredient to see its inclusion rate and the function it performs in the finished formulation.
Isotonic electrolytes
92% moisture
An isotonic electrolyte profile matched to canine plasma, in a 92% moisture serving, so patients take fluid in when a water bowl is refused.
Whole cranberry
1.8% inclusion
Whole cranberry at a 1.8% inclusion rate supports urinary tract health inside the same palatable serving used for increased-water-intake plans.
Omega-3 (EPA & DHA)
320mg per 150ml
Cold-pressed marine oil delivering long-chain EPA and DHA to support dermal barrier function, coat condition and comfortable joint mobility in ageing dogs.
Interactive Clinical Knowledge Quiz
Test your hydration knowledge & request a free clinical starter pack
Answer 3 quick clinical questions about pet hydration to claim a free Furr Boost Starter Kit (valued at £25) for your veterinary practice!
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From practice, not from the lab
Three UK practices, three different problems
Case study 01 · Post-operative recovery
Restoring voluntary fluid intake in post-operative canine patients
Inappetence in the first 24 hours after soft tissue surgery remains one of the most common reasons for extended hospitalisation. Willow Vets introduced a 150ml hydration smoothie at the first post-anaesthetic feed window, offered by hand at cage side rather than in a standing bowl. The practice recorded voluntary intake within 20 minutes in 38 of 42 patients, and nursing staff reported that the pouch format allowed precise portioning against each patient’s calculated maintenance requirement without decanting or waste.
Case study 02 · Senior & renal support
Supporting increased water intake plans in senior patients at home
Owner compliance, not clinical advice, is usually the limiting factor in increased-water-intake plans. This practice issued a hydration smoothie alongside written guidance at every senior wellness consult, framing it as a daily ritual rather than a medical instruction. At the eight-week review, owners self-reported adherence of 81% against a practice baseline of 44% for water-bowl-only advice, and nursing teams found the format a useful conversation opener for discussing early renal and urinary monitoring.
Case study 03 · Practice retail
A practice retail line that supports the clinical conversation
Practice retail only works when the product reinforces advice the team already gives. Fieldhouse positioned the range at reception with a single point-of-sale card referencing their hydration and dental advice, and briefed the nursing team on a two-sentence recommendation script. Across four sites the line delivered a 34% average gross margin with repeat purchase from 61% of first-time buyers, and the group reported no increase in dispensary workload because the product sits outside the prescription pathway entirely.
Watch · 4 min
We stopped asking owners to force water and started giving them something to do
Reception merchandising alongside existing practice advice cards
Full specification
Everything in the pouch, and everything around it
- 150ml single-serve smoothie at 92% moisture
- 48 kcal per pouch, portioned to maintenance calculations
- Isotonic electrolytes matched to canine plasma
- 320mg EPA & DHA from cold-pressed marine oil
- 1.8% whole cranberry for urinary tract support
- Prebiotic chicory root for digestive balance
- Hydrolysed collagen for joint and coat condition
- Human-grade real meat, fruit and added vitamins
- Grain-free and hypoallergenic base recipe
- Zero added sugar, salt or sweeteners
- No artificial colours, flavours or preservatives
- Resealable cap for split-dose feeding
- Ambient stable — no chilled storage required
- 12-month shelf life unopened
- Recyclable mono-material pouch (OPRL: check locally)
- Full batch traceability to farm-level suppliers
- DEFRA-approved production in Shropshire, UK
- Suitable for dogs from 12 weeks; feline variant on request
- Practice retail margin of 34% on RRP
- Free clinical starter kit for RCVS-registered practices
Our hydration snack vs. standard dry treats
| Criterion | Hydora | Standard dry treat |
|---|---|---|
| Moisture per serving | 92% | 8–10% |
| Energy | 48 kcal per 150ml | A dry reward, not a measured fluid serving |
| Format | Single-serve hydration smoothie | Biscuit or chew |
| Added sugar, salt or sweeteners | None | Often included |
| Omega-3 (EPA & DHA) | 320mg per pouch | Not included |
| Whole cranberry | 1.8% inclusion | Not included |
| Electrolytes | Isotonic, matched to canine plasma | Not formulated for fluid intake |
| Role in the consult | Supports increased-water-intake plans | A reward, not a hydration serving |
“It’s the first hydration product my clients actually keep using past week two.”
IMAGE Gallary
Product & practice gallery
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Cranberry & marine oil blend -
Three clinical variants -
Voluntary intake, first offering -
Practice team training included